Creative HR Strategy & Consultancy

Redefining People Strategy
& Performance

Atelienne is a Human Resources and Employee Relations consulting and outsourcing firm that helps mid-sized businesses solve people challenges with precision and confidence. Backed by deep corporate experience, our team deliver tailored, strategic solutions that protect your business and empower your leaders.

Whether you're scaling fast or navigating change, we bring clarity, frameworks, and future-fit solutions to make your business work better, through your people.

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For

Atelienne is a modern Human Resources Advisory and Consultancy business redefining what people strategy looks like in today’s business world.

Inspired by the French word atelier - a place of craft and collaboration - Atelienne brings a fresh, strategic and highly tailored approach to Human Resources, that goes beyond compliance and policy. We innovate with you, to design a workforce capable of responding to the demands of a digital, fast paced world.

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What We Do

We work in partnership with you, to understand what is working well and which areas of the business need improvement. Our goal is to help you attain maximum profitability, productivity and performance.

  • We understand your business and work in partnership with you to develop people strategies in:

    • Organisational growth and capability

    • Attraction, retention and engagement

    • Remuneration, rewards & recognition

    • Enterprise Bargaining Agreement (EBA)

    • Succession planning and business continuity

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  • We help you to reshape your organisation and align your corporate & people strategies to set your business up for sustainable success.

    We can help you with:

    • Organisational restructures & change management

    • Redundancy planning

    • Capability reviews

    • Performance and productivity improvements

    • Policies & procedures

    • Employment contracts, job design & position descriptions

    • Management routines, compliance and governance frameworks

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  • We develop learning pathways that prepare your business for the future.

    We can help you with:

    • The design and implementation of capability frameworks

    • Emerging technical skills including AI, data, digital operations

    • Leadership upskilling and reskilling programs tailored to the business needs

  • As fractional consultants, we embed ourselves into your team on a flexible, part-time or project basis. We leverage our deep experience and long history of successful delivery, to support your business to achieve sustainable success. As a fractional consultant, you gain an experienced professional without the cost of a full-time employee.

    We can help you with:

    • Compliance Audits

    • Coaching and advice on the Fair Work Act, Modern Awards, NES, Unfair Dismissal claims

    • Workplace investigations & mediations

    • Performance Management

    • Culture & Psychosocial reviews

    • Psychometric Assessments


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Director

Meet Founder, Sam Bradford

With over two decades of experience, Sam has built a formidable reputation for driving success across some of Australia’s most recognized organisations including BHP, Carlton & United Breweries (CUB), Foster’s, and Aveo.

Sam has experience coaching senior executives and C-suite leaders, designing and executing commercial people strategies, technical capability programs; leading organisational design & transformation projects; and developing high performance teams.

As a Strategic HR Consultant, Sam helps businesses navigate workforce challenges, optimise leadership structures, and implement scalable solutions that drive efficiency and long-term growth. Her vision for Atelienne is to help organisations realise what is possible and help them get there.

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Director

Meet Licia McGroarty

Licia is an Employee Relations Leader;  qualified workplace investigator, mediator, and qualified lawyer with 20 years’ experience across the mining, renewables, construction, health care, tertiary education, and finance sectors.  

Licia is passionate about engaging leaders to improve workplace culture. She regularly investigates complex workplace investigations and psychosocial reviews; advocates before the industrial commissions, including Fair Work Australia and the Anti-Discrimination bodies; and develops and leads enterprise bargaining strategies that are commercially astute and lead to improved workplace engagement and culture.

Prior to becoming Director at Atelienne, Licia led employee relations for BHP globally and for the BHP Mitsubishi Alliance; was the National Employee Relations Manager at Laing O’Rourke Australia Construction Pty Ltd and Associate to Commissioner Paula Spencer with Fair Work Australia.

Licia’s recent achievements include steering a post‑merger bargaining for one of Australia’s largest superannuation funds and reporting on, and implementing Respect at Work reforms at a national health provider. She is known for strategic thinking, pragmatic problem solving and quickly building trusted relationships with stakeholders to achieve value-driven and commercial outcomes.

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Our Team

We are not career consultants. Each Atelienne consultant has over 20 years human resources and employee relations leadership experience working across multiple industry sectors. We understand the industry nuances within the mining/heavy industry, construction, fast moving consumer goods (FMCG), health care, finance, tertiary education, and not for profit (NFP) sectors.

We have deep experience and a long history of successful delivery in international and Australian businesses. We help grow performance, profitability and productivity.

We use our experience to create fresh, innovative ways for you to manage your people, and prepare your organisation for the future

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"Growth isn’t a spreadsheet metric—it’s built by people, shaped by strategy."

Get in Touch

If you’re looking for tailored HR support, strategic guidance, or a partner to help navigate growth or workforce change, get in touch. We’ll review your needs and put together a custom proposal that outlines how Atelienne can support your business with clarity, structure, and impact.

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